Marketing Features
Acuvent integrates event management with state of the art email technology. Event planners can treat events like marketing campaigns with a powerful email communication suite.
- Brand Acuvent as your own - all emails and web pages (including URLs). Your invitees and registrants will be more comfortable with a solution that looks like an extension of your website
- Fully customise email layout and content to match your organisation's branding, and save them as templates for future use
- Send emails to the right contacts at the right time automatically - invitations, registration reminders, event and session reminders, post-event thank you's, outstanding survey and payment reminders
- Personalise communications using mail-merge fields, such as the invitees name and company
- Pre-populate personal details onto the registration form for known contacts and invitees
- Email open rates, click-throughs and undeliverable rates are tracked automatically
- Test message effectiveness by sending different emails to different targeted groups to optimise response rates
- Craft rich and engaging emails with an easy-to-use editor, and/or choose to create plain text emails
- Include "Invite a Colleague" options and social media channel integration throughout the the event lifecycle to extend the reach of your campaign
- Comply with privacy requirements by providing a one-click opt-out and opt-in options
- Score your email deliverability and potential risk of being caught in spam filters by using our email content analyser
- Email contacts directly from reports (e.g. run the registrant report and email everyone regarding event update)
Personalise Communication to Registrants
- Build brand awareness and loyalty
- Tailor marketing messages to distinct groups
- Multiple channels to increase deliverability
- Pre-set delivery of invitations and reminders
- Track email open rates and campaign success
- Auto-cleanse address book by verifying emails
Automated Emails
- Schedule invitation reminders - automatically sent to those who have not responded - to increase attendance
- Schedule personalised reminders before the event to reduce no-shows for "free" events
- Utilise email templates to save time on launching campaigns
- Payment confirmations and receipts are automatically generated for attendees
- Run automated surveys to those who decline an invitation to aide future event planning
- Manage opt outs automatically
- Keep past attendees informed about upcoming events
- Create custom distribution lists
- Send Rich text HTML and/or plain text emails
- Sold-out and waitlist alerts to planner when registration limits have been reached
Our solution offers an incredible range of features which - when listed in print - makes it difficult to comprehend. Why don't you ask us to demonstrate the solution to you - we'll happily use one of your own events if you prefer.