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Acuvent for Event Marketing

Marketing Features

Acuvent integrates event management with state of the art email technology.  Event planners can treat events like marketing campaigns with a powerful email communication suite.

  • Brand Acuvent as your own - all emails and web pages (including URLs).  Your invitees and registrants will be more comfortable with a solution that looks like an extension of your website
  • Fully customise email layout and content to match your organisation's branding, and save them as templates for future use
  • Send emails to the right contacts at the right time automatically - invitations, registration reminders, event and session reminders, post-event thank you's, outstanding survey and payment reminders
  • Personalise communications using mail-merge fields, such as the invitees name and company
  • Pre-populate personal details onto the registration form for known contacts and invitees
  • Email open rates, click-throughs and undeliverable rates are tracked automatically 
  • Test message effectiveness by sending different emails to different targeted groups to optimise response rates
  • Craft rich and engaging emails with an easy-to-use editor, and/or choose to create plain text emails
  • Include "Invite a Colleague" options and social media channel integration throughout the the event lifecycle to extend the reach of your campaign
  • Comply with privacy requirements by providing a one-click opt-out and opt-in options
  • Score your email deliverability and potential risk of being caught in spam filters by using our email content analyser
  • Email contacts directly from reports (e.g. run the registrant report and email everyone regarding event update)

Personalise Communication to Registrants

  • Build brand awareness and loyalty
  • Tailor marketing messages to distinct groups
  • Multiple channels to increase deliverability
  • Pre-set delivery of invitations and reminders
  • Track email open rates and campaign success
  • Auto-cleanse address book by verifying emails

Automated Emails

  • Schedule invitation reminders - automatically sent to those who have not responded - to increase attendance
  • Schedule personalised reminders before the event to reduce no-shows for "free" events
  • Utilise email templates to save time on launching campaigns
  • Payment confirmations and receipts are automatically generated for attendees
  • Run automated surveys to those who decline an invitation to aide future event planning
  • Manage opt outs automatically
  • Keep past attendees informed about upcoming events
  • Create custom distribution lists
  • Send Rich text HTML and/or plain text emails
  • Sold-out and waitlist alerts to planner when registration limits have been reached

Our solution offers an incredible range of features which - when listed in print - makes it difficult to comprehend. Why don't you ask us to demonstrate the solution to you - we'll happily use one of your own events if you prefer.

 

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