Marketing Features

Acuvent integrates event management with state of the art email technology. Event planners can treat events like marketing campaigns with a powerful email communication suite.

Brand Acuvent as your own - all emails and web pages. Your invitees and registrants will be more comfortable with a solution that looks like an extension of your website
Customise email templates to match your organisation's branding, and save them for future use
Schedule emails to be sent to the right contacts at the right time - invitations, "save-the-date" reminders, event and session reminders, post-event thank you's, outstanding survey and payment reminders
Personalise communications with over 40 mail-merge fields, such as name, company, and event related fields
Pre-populate contact data in the registration form by placing "smart" links in your email campaigns
Track email open rates and undeliverable rates, plus "bounced back" emails will not clog your inbox
Test message effectiveness by sending different emails to different targeted groups to optimise response rates
Craft rich and engaging emails with our easy-to-use editor, and/or choose to create plain text emails
Ensure delivery of readable emails by sending in multi-part MIME — recipients will receive HTML or text versions dependent on their email settings
Encourage invitees to forward the invitation along to colleagues via our "Tell-a-Friend" option embedded in multiple points in the event lifecycle such as the invitation, event website and registration form
Comply with SPAM requirements by providing a one-click opt-out and opt-in options
Score your email deliverability and potential risk of being caught in spam filters by using our email content analyser
Email contacts directly from reports (e.g. run the registrant report and email everyone regarding event update)
Track "click-throughs" to monitor the effectiveness of your campaigns

Personalise Communication to Registrants

Build brand awareness and loyalty
Tailor marketing messages to distinct groups
Multiple channels to increase deliverability
Pre-set delivery of invitations and reminders
Track email open rates and campaign success
Auto-cleanse address book by verifying emails
Minimise postage and printing costs

Maximise Event Response Rates

Quickly collect attendee registration data
Let registrants update your address book for you
Drastically increase invitation response time
Viral Marketing - registrants market events for you
Flexible email templates to match any web site
Bolster client relations with email newsletters
Create rich-formatted HTML emails with ease

Automated Emails

Send invitations, reminders and confirmations at pre-determined times
Use automated invitation reminders to increase attendance
Personalise event confirmations and reminders to reduce no-shows
Utilise email templates to save time on launching campaigns
Payment confirmations and receipts are automatically generated for attendees
Generate automated regret surveys to improve attendance for future events
Automatically manage opt outs
Keep past attendees informed about upcoming events
Create custom distribution lists
Send Rich text HTML or plain text emails
Sold-out and wait-list alerts to planner when registration limits have been reached

Email Delivery Tracking

Track email open rates immediately after campaign launch
Analyse click through statistics by link
Access email campaign reports on when unique registrants visited the event website
Discover which emails in your contact list are invalid
Automatically update your contact database by flagging bounced-back emails
Test different messaging strategies to increase response rates
Calculate conversion rates for each targeted campaign

Our solution offers an incredible range of features which - when listed in print - makes it difficult to comprehend. Why don't you ask us to demonstrate the solution to you - we'll happily use one of your own events if you prefer.